“I need a magnet that sticks to glass” (Learning to speak large format)

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That was a classic request, along with the specifications for double sided wall decals and clear aluminum that comes across our desks on a regular basis.  Obvious and humorous to us, but also perfect examples of the challenges that our resellers face in communicating with their clients.

The technical details of hundreds of media options and combinations are daunting, and at SignCenter we spend hours just keeping up with the new product introductions and application techniques.

However, to be successful at reselling ...

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It’s that time again– Get ready for Back to School & other retail graphics!

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While you may think it’s too early for “back to school” talk – the school year just ended, right? For everyone in the retail world, this is the time of year to gear up autumn sales and promotions.

If you haven’t already secured your customers’ back to school signage, you should be grabbing those orders now!

Let SignCenter help you win these orders by offering more than just fabulous looking wholesale prints and graphic solutions. We also offer kitting and fulfillment!

There ...

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What’s so great about mesh banners?

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What’s so great about mesh banners?

Mesh banners are a fantastic alternative to traditional vinyl banners for many outdoor applications, especially when used on fences or in open areas. Mesh banners are vinyl banners constructed with an open weave. The tiny holes allow for air, light and sound to easily pass through. Just like any vinyl banner, mesh banners support high resolution UV printing. Outdoor mesh banners not only look excellent, but they hold up in the elements too!

Why mesh ...

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Popular Uses & Tips for Pole Banners

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Pole banners aka boulevard banners are a favorite form of advertising for towns and cities, campuses, business complexes, etc. They are attractive, durable and versatile. The banners are excellent for street beautification, branding and promotion for tourism, events, and more.

The city of Hartford, CT did a campaign around their city using the then new tag line “Hartford Has It” paired with imagery to represent a range of city activities. “Hartford Has It — Fun,” “Hartford Has It — Music,” “Hartford ...

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Tips for Designing Banners

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The nicer weather that comes with spring and summer means more people will be outside hosting events and festivals. That means it is time to start thinking about advertising these events with printed banners. Hanging banners are a great way to get publicity for an event. They can be strategically placed in high traffic areas and are seen by both foot traffic and road traffic.

SignCenter produces banners every day. Every type of banner, from pole to over the street banners ...

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12 Signs You May Be A Print Reseller

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  1. Your customers rely on you to supply them with high quality prints, quickly and consistently.
  2. You enjoy working with designers and print buyers to provide creative, cost effective solutions for their 2 and 3-dimensional media projects.
  3. You pay more attention to the construction of the corrugated counter displays than you do to the merchandise being sold in it. Packaging fascinates you. Everything from design, construction and printing.
  4. You sleep soundly at night having the peace of mind that comes from having a trusted ...
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Oh, I Love Polypropylene!

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We covered a lot of information in our last post on popular window graphics. Today we are going to discuss an option for windows that is exclusive to SignCenter. To clarify, the substrate itself is not unique to us, but what we do with it is pretty spectacular. So much so that any time someone asks our CSR Debbie about it, she gets happy and responds, “Oh, I love polypropylene!”

Polypropylene

Polypropylene is a synthetic medium that is a digital ...

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Visual Merchandisers Create Excellent Print Opportunities

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Whether you are a seasoned print broker or just breaking into the world of retail graphics, make sure you are prepared to deliver the exacting requirements of visual merchandisers.

Using both interior and exterior visual displays, visual merchandisers plan the entire layout and flow of a store. They strategically place graphics, signage, and POS displays.

All surfaces are considered: window graphics to lure consumers in, wall signs and floor graphics to gently guide them through the store and counter displays at the ...

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Command Z: An Exclusive Perk from SignCenter

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Everyone who has visited SignCenter’s production facility in Milford remarks at the substantial investments we have made in equipment. From our perspective, however, the investment is not in printers and laminators, but in our customers’ success.

Our goal is to make our resellers wildly successful selling our prints, and we do our best to make that happen through customer service support, media and process education, sales samples, and diligent quality control. Unfortunately, sometimes our print brokers and resellers ...

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How Dye-Sublimated Fabric Benefits Tradeshows & Exhibits

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Jes here. I am the Marketing Manager at SignCenter. I wanted to share some thoughts on dye-sublimated graphics for tradeshow booths. As someone who travelled to international tradeshows in the early 2000’s and was frequently responsible for set up and breakdown of trade show booths, I cannot stress enough how jealous I am that we did not have full color dye-sublimated fabric booths then. I see how far the print technologies have come with fabric and how they have literally ...

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