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“I need a magnet that sticks to glass” (Learning to speak large format)

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That was a classic request, along with the specifications for double sided wall decals and clear aluminum that comes across our desks on a regular basis.  Obvious and humorous to us, but also perfect examples of the challenges that our resellers face in communicating with their clients.

The technical details of hundreds of media options and combinations are daunting, and at SignCenter we spend hours just keeping up with the new product introductions and application techniques.

However, to be successful at reselling ...

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