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Floor Graphics

Visual Merchandisers Create Excellent Print Opportunities

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Whether you are a seasoned print broker or just breaking into the world of retail graphics, make sure you are prepared to deliver the exacting requirements of visual merchandisers.

Using both interior and exterior visual displays, visual merchandisers plan the entire layout and flow of a store. They strategically place graphics, signage, and POS displays.

All surfaces are considered: window graphics to lure consumers in, wall signs and floor graphics to gently guide them through the store and counter displays at the ...

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Expanding Options for Tradeshow Floor Graphics

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Up to $150 per square foot of floor space is what tradeshow exhibitors will spend to get their message in front of customers. That’s the same amount that it costs to build an average home in America! At that price it seems surprising that nearly a third of the messaging space on a typical tradeshow booth is wasted: the floor. Fortunately, there are great new options for that lowly but valuable surface.

Floor graphics are an area that have seen vast ...

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